From Break Fast at Tiffany’s (1961)

The diamond industry is within the midst of a major shakeup from the bottom up, plus it’s impacting just how individuals are placing a band about it. A groom first offered a bride a diamond gemstone right back in 1477 whenever Archduke Maximilian of Austria proposed to Mary of Burgundy with a sparkler set with rocks in the form of an “M.” works out, Maximilian and Mary had been trendsetters. This move kicked off a trend amongst European royalty, whom after that began incorporating more valuable rocks to their precious jewelry. However it wasn’t before the belated nineteenth Century, whenever diamonds had been found in Southern Africa, that the concept of utilizing a diamond to pop the concern became more traditional.

We now have DeBeers to thank for that. They basically hit advertising silver in 1948 if the company’s advertisement agency launched the now-famous “A diamond is forever” campaign. There after, asking for someone’s hand in wedding became similar to saving up two month’s income and researching the “Four Cs,” and engagement bands quickly became the sellers that are top precious precious jewelry counters around the world. […]